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Adoption Velocity Map

Diverging choropleth rendering the 30-day merchant-count delta (%) per country. Red = net contraction, grey = stable, green = net growth. Answers: where is Bitcoin adoption accelerating right now, not just where it is already high?

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What is it?

A diverging choropleth world map colored by the 30-day percentage change in Bitcoin-accepting merchant count for each country. Red = net contraction (fewer merchants than 30 days ago), grey = stable, green = net growth. This is the complement of the Global Adoption Map: the static map tells you where adoption currently sits, the velocity map tells you where it is actually moving right now. Data source: BTCMap.org country-level daily reports (ODbL license).

How to read

Each country is shaded on a diverging gradient anchored at 0%. Saturated red = strong net contraction (> -20% over 30 days), pale red = mild contraction, grey = near zero (< ±2%), pale green = mild growth, saturated green = strong net growth (> +20%). Countries with fewer than 20 merchants are excluded from the rendering (min reading threshold) - they remain neutral-toned. Hover any country for its exact 30-day delta, merchant count today, and merchant count 30 days ago. The legend on the left shows the full colour scale from -100% to +500% (new-country cases are clamped).

Key zones

Three diverging bands drawn on the visual-map legend: strong contraction < -20% (saturated red) typically marks registry cleanup or regional disengagement; stable band -2% to +2% (grey) marks maintenance regime; strong growth > +20% (saturated green) flags acceleration - usually driven by a sovereign catalyst, payment-processor integration, or bull-market-driven onboarding. A country that jumps from contraction to saturated green over consecutive weeks is a structural inflection worth investigating. Countries clamped at +500% indicate they were below the 20-merchant threshold 30 days ago and have just crossed it - early-adopter indication.

What to observe

Watch for regional waves: a cluster of neighboring countries all turning green simultaneously indicates a cross-border adoption push (e.g. Latin American commerce corridors, Southeast Asia tourist payment rails). Stable green on a country month after month is the most defensive reading - sustained organic adoption. Persistent red on a previously green country is the clearest early warning of a regional cycle roll-over, worth cross-referencing against local regulatory news before assuming structural decline.

Historical context

BTCMap daily per-country reports begin 2022-10-29. The 30-day velocity series therefore starts generating meaningful readings from end-November 2022. Notable waves observable on this chart since inception: the Latin American 2023 acceleration (Brazil, Argentina, Colombia), the Southeast Asia tourist-corridor expansion 2024 (Thailand, Vietnam), the European Lightning maturation phase 2024-2025. Country-level regressions over 30 days are historically rare and almost always coincide with registry verification purges rather than real de-adoption.

Expert notes

The 30-day window is chosen deliberately: shorter windows (7d) are too noisy given the weekly verification cadence of OSM contributors, longer windows (90d) smooth out the very inflections this chart is built to surface. The ±100/+500% clamp prevents extreme outliers (typically new-country crossings below the 20-merchant threshold) from dominating the color scale. For absolute merchant counts, cross-reference with the static Global Adoption Map. For deeper country-level analysis, use the Country Leaderboard. Sources: /v3/reports aggregated to country via iso_a2 from /v3/areas.

Common mistakes to avoid

A red country does not necessarily mean Bitcoin adoption is failing there - it may simply mean the local BTCMap community ran a registry cleanup campaign and deleted outdated listings, or that OSM contributors became less active. Always cross-reference with btcmap-daily-events (the create/update/delete pulse) to distinguish genuine adoption decline from data-maintenance noise. Likewise, a green country may reflect a bulk import rather than real new merchants.

Programmatic access

REST API

curl -sS \
  'https://api.trinityinsights.io/api/v1/onchain/btcmap-adoption-velocity/history?days=90' \
  -H 'X-API-Key: $TRINITY_API_KEY'

MCP server

{
  "tool": "get_chart_value",
  "metric_id": "btcmap-adoption-velocity",
  "timeframe": "1y"
}

Required tier: pro. See the pricing grid for the tier list and the MCP documentation for multi-client configuration.

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Institutional disclaimer

Trinity Insights is an educational and analytical tool. The metric above does not constitute investment advice. Trinity Insights is not a Crypto-Asset Service Provider (CASP) registered under MiCA Regulation (EU) 2023/1114. See the full disclaimer.